Shopify SEO optimisation
Search and Structure
Find the demand your site’s missing
From £394 per month
Initial deposit £786, then 6 monthly payments
Shopify SEO focused on the searches that lead to sales
Your site rebuilt around the demand you’re missing out on
Get found by customers already searching for what you sell
Steady sales from hidden searches, with less reliance on ads
A 4-week programme, backed by our Traffic Guarantee
Been there?
The familiar story
We hear this from Shopify store owners in every industry.
When you built your store, SEO felt like a job for later.
You focused on getting the site live, and probably set up an Instagram account too.
The traffic didn’t come, so you turned to ads. Now they cost more and bring in less.
SEO still feels like a bit of a mystery, so it keeps slipping down the to-do list.
Meanwhile, you’re missing out on the steady, ready-to-buy traffic that search engines and AI recommendations could be sending you.
So, what now?
Where we come in
Three phases to get your store found by ready-to-buy customers
Research
First, we get to know your business, your customers and what makes them buy. Then we find out exactly what they’re searching for.
Discovery call
An in-depth chat about your business, your audience and what makes them buy.
Opportunity scoping
We spot the gaps where your current site is missing out on customers.
Keyword research
We find keywords with real demand that you can rank for ahead of competitors.
Your SEO report
A clear, jargon-free report you can refer back to long after we’re done.
Optimisation
This is where the research turns into real changes on your site, so the right people can actually find you.
Search-led collections
New product collections built around the terms your customers are really searching for.
Homepage and collection copy
Written around your keywords to help each page rank, and help visitors buy.
Clearer navigation
A redesigned menu, so customers find what they’re looking for without a second thought.
Product page review
We check your product pages and listings to make sure they’re set up to be found in search.
Momentum
Our work doesn’t stop at launch. You’ll leave with a plan, support, and a guarantee behind you.
Your onward SEO plan
A clear plan for what you can do next to keep improving your search rankings.
Wrap-up call
A 1-hour call to explain every change, answer your questions and talk through what’s next.
14 days’ support
Help with any questions that come up once your changes are live.
Traffic Guarantee
If your search traffic doesn’t improve, we keep working for free.
Who is this for
"Is Search & Structure for me?"
This service IS for you if…
You run an independent Shopify store selling physical products.
You sell something specific that people are actively searching for.
You’re spending more on ads and getting less back.
Very little of your traffic comes from Google.
You know SEO matters, but it keeps slipping down the to-do list.
You’d rather it was done for you than learn it yourself.
This service is NOT for you if…
Your store isn’t on Shopify.
You’re after blog posts and content marketing.
You’re expecting results overnight. Good SEO takes time.
You’re not ready to invest in growing your store right now.
What changes?
Traffic that keeps on coming
Here’s what your store looks like once it’s built around real searches.
Customers who find you on their own
People searching for exactly what you sell find their way to your store, without you paying for every click. And that traffic keeps building over time.
Ads become a choice, not a lifeline
With more sales coming from search, you can spend on ads when it makes sense for your business, not because your sales depend on it.
SEO that finally makes sense
No more putting it off. You’ll understand what we changed and why, and you’ll have a clear plan for keeping the momentum going yourself.
“A total game changer for our online store.”
“Our old website wasn’t capturing the right search traffic for our products. We’ve even seen more sales of our technical, higher-value products thanks to improved visibility. Couldn’t be happier.”
Dan Evans
UK Sales Manager · Mr.Lacy
“Getting a good idea of how SEO actually works gave us a lot of confidence in the project.”
“We knew there was more potential with the website, but day-to-day business was always taking priority. We lacked the time to make improvements ourselves and the knowledge to make the ones with the biggest impact.”
Stefan Cartwright
Owner · High Peak Wine and Beer
Meet Sam & Laura
Who you'd be working with
We’re the husband and wife team behind Good Not Lucky, with 30 years of ecommerce, Shopify and digital marketing experience between us.
We specialise in SEO optimisation for small, independent Shopify stores. We don’t believe in lucky breaks. We believe in search-led structure that brings steady, organic traffic.
We’ll let our results do the talking. One of our clients, Mr.Lacy, now ranks #1 on Google for “laces for Nike”, above Nike.com itself.
Our guarantee
Results, not just a launch
Most agencies hand over the keys and wish you luck. We stay until it works.
If your traffic from search engines hasn’t improved three months after we complete our work, we’ll keep iterating on your site for free until it does.
Our mutual commitment
It’s a partnership. We simply ask that you provide assets, approvals and tasks within the agreed timelines. If you play your part, we’ll guarantee the result.
Weighing it up?
Your other options
There’s more than one way to tackle your SEO. Here’s how the alternatives stack up.
Ask AI
AI is great for explaining what SEO is. But it doesn’t know your customers, can’t reliably judge which keywords you can actually win, and won’t rebuild your collections for you. You’ll still be doing the work yourself.
Take a course
A good course will teach you the theory. But you’ll need the time to learn it, the confidence to apply it to your own store, and the patience to wait and see if you got it right.
Hire an SEO agency
Bigger agencies can do great work, but they often come with monthly retainers, long contracts and blog-heavy strategies. With us, it’s a fixed price, done in four weeks, and backed by our Traffic Guarantee.
But...
Frequently asked questions
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SEO isn’t instant. Google needs time to find your changes and start trusting them. That’s why our Traffic Guarantee is measured three months after we finish. If your search traffic hasn’t improved by then, we keep working on your site for free until it does.
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Not much. You’ll join the discovery call at the start, sign off a few things along the way, and join the wrap-up call at the end. We’ll do all the heavy lifting.
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Prices start from £3,150, paid as a £786 deposit followed by six monthly payments of £394. The exact price depends on how many collections your store has right now. Book a call and we’ll confirm which package fits. It’s a price, not an estimate.
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No, but we’ll review them. You’ll get a video walkthrough and written notes showing exactly what to change so your product pages are set up to be found in search, and you can refer back to both whenever you need to.
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No. Search & Structure focuses on your collections, navigation and key page copy, which is where people who are ready to buy actually land. Blogs have their place, but they’re not where we start.
Enquiries
Any other questions?
Let's talk
Book a 30-minute chat about your store. No pressure, just an honest look at whether Search & Structure is the right fit. Prefer to write it down? Send us a message instead.
Ready to start?
Search & Structure
What you’ll get:
In-depth keyword research and SEO report
Product collections built around real searches
Keyword-optimised homepage and collection copy
Clearer navigation and product page review
Onward plan, 14 days’ support and Traffic Guarantee
From £394 per month
Initial deposit £786, then 6 monthly payments