A 12-week, done-for-you Shopify Sales Accelerator that helps you smash stagnant sales and scale from organic traffic.

Capture and Convert

We help unlock consistent, reliable and growing revenue without the time-investment and uncertainty of “figuring it out” yourself.

Our proven process is designed specifically to work for busy business owners who are wearing a lot of hats and have very little time.

Nathan Honour · G.J. Honour

It’s so good we guarantee results.

“Gross sales up 72% YoY. I'm over the moon!”

Nathan Honour, Owner

G.J. Honour Family Butchers

It’s so good we guarantee results.

“Our conversion rate is 40% up.”

Dan Evans, UK Sales Manager

Mr.Lacy

Does this sound like you?

You know you need to improve your Shopify store but you don’t know where to start.

You’re spread too thin and feel guilty that you don’t have the time to do anything in your business well.

You're tired of throwing money at ads while organic traffic feels like a mystery.

You've tried everything from pop-ups to Pinterest, but online sales are still stop-start.

You feel like your Shopify site needs constant babysitting just to stay afloat.

You’re sick of “grow online sales” sitting at the bottom of your to-do list.

We get it.

It can be frustrating when your Shopify sales that “aren’t where they should be” but you're too busy doing everything else to address the issue. 

Based on decades of ecommerce and digital marketing experience, we’ve created a specialist ecommerce agency to help ambitious independent retailers.

Capture and Convert is our 12-week, done-for-you Shopify Sales Accelerator for independent ecommerce brands ready to stop guessing and start growing.

This isn’t a course. It’s not another DIY time-suck.

It’s a done-for-you Shopify growth system – combining SEO, conversion rate optimisation, and performance-focused design – all tailored to your small business.

Capture and Convert is fully tailored to your business, and that’s why we only work with one new client each month.

Our next availability is:

Is Capture and Convert right for you?

Here's how we get real results from our 12 weeks together

  • This phase is all about listening, learning, and spotting the opportunities your current website is leaving on the table.

    We kick things off with an in-depth discovery call covering your business, your audience, and what makes them buy. Our keyword research then uncovers exactly what your customers are searching for, so we can build your website around real demand. You'll get a clear, jargon-free SEO report you can use as a reference long after our 12 weeks together.

  • This is where things start to feel real. We'll design a complete overhaul of your homepage, collection pages, and product pages, built around your brand, your audience, and the conversion principles that remove every barrier between a browser and a buyer.

    You'll see high-fidelity designs before a single line of code is written. (Spoiler: clients tend to get pretty excited at this stage.) If your current imagery needs a refresh, we'll flag it and can connect you with trusted photographers. Once you're happy, we build it out.

  • A beautiful website is only half the story. This phase is about making sure the right people can actually find it.

    We take the keyword research from phase one and flow it through into your site structure, building out product collections that align with real search terms, writing collection page copy with SEO and conversion front of mind, and redesigning your navigation so customers can find what they're looking for without a second thought. This is the foundation for consistent, organic traffic that keeps growing over time.

  • This is where the designs from phase 2 come to life, with one goal in mind: make browsing feel effortless and buying feel obvious.

    That means filters on collection pages so customers find exactly what they're looking for, FAQs placed at the right moments to answer any lingering doubts, upsell opportunities that feel natural rather than pushy, and product pages where every detail is earning its place. No loose ends, no friction.

    We'll also give you a tailored AI prompt so you can write new product descriptions quickly, in your exact brand voice, without staring at a blank page.

  • Getting visitors is one thing. Keeping them in your world is another. In this phase, we set up Shopify's built-in email marketing tools so you're capturing customers at every touchpoint.

    This includes an email capture pop-up, a branded email template, a welcome automation that tells your brand story, and abandoned cart and checkout emails that bring people back to buy. Done properly, this is one of the highest-return elements of the whole programme.

  • We don't hand over the keys and disappear. The final phase is about making sure you feel confident, capable, and clear on what to do next.

    You'll get bespoke training videos covering how to manage your new website, a Shopify product import tutorial, and 30 days of post-launch support so you're never left on your own. We finish with a 2-hour, Digital Marketing Strategy workshop: a focused session on the most powerful levers you can pull to keep growing well beyond our 12 weeks together.

In just 12 weeks, you’ll walk away with:

A fully optimised Shopify store - designed, written, and built for conversions

A site structure and SEO strategy tailored to how your customers actually shop

Messaging and page layouts that sell your products without shouting

A site set up for steady sales from organic search (yes, without relying on ads)

More confidence, more clarity and more time to run your business

You already know what your business could be. You just need someone to build the thing that gets you there.

A steady stream of website traffic that arrives on its own, from people already looking for exactly what you sell.

The pride and reassurance feeling of opening Shopify in the morning and finding plenty of orders ready to be fulfilled.

Traffic up, conversion rate up, AOV up.

CPA down, bounce rate down, stress levels down.

That's what we've built for dozens of small businesses like yours. We'd love to build it for you too.

Grow with confidence, not chaos.

Twenty minutes. No pressure. Just an honest look at whether we can improve your store's performance.

You might be thinking…

Damn, we're good!

High Peak Wine & Beer Co.

Damn, we're good!

High Peak Wine & Beer Co.

Stefan and Emma's Castleton bottle shop has been a destination for locals and tourists for years. Yet their DIY Shopify site was doing only 2% of total revenue. They knew there was more in it — they just never had the time, or the certainty about how to do it.

We designed a conversion-focused website that reflected their boutique bottle shop, rebuilt the site around what whisky and craft beer buyers actually search for and put Stefan and Emma's faces and personality on it.

Three months in:

  • Gross sales up 272%

  • Orders up 191%

  • New customers up 243%

  • Average order value up 23%

  • Organic search revenue up 93% year on year

And this is only the beginning for these guys.

“It's driven online sales nationally and locally, and brought people through the door of the shop too.”

Stefan Cartwright, Owner

High Peak Wine & Beer Co.

Our Conversion Guarantee

Results, Not Just a Launch

Most agencies hand over the keys and wish you luck. We stay until it works.

If your conversion rate hasn’t improved post-relaunch, we will continue to iterate on your site for free until it does.


Our Mutual Commitment
This guarantee is a partnership. To keep us on track, we simply ask that you provide the necessary assets, approvals, and task completions within our agreed project timelines. If you play your part, we’ll guarantee the result.

Let’s get to work

Let’s get to work

We want to give your business the full focus it deserves. That's why we only take on one new client a month.

We want to give your business the full focus it deserves. That's why we only take on one new client a month.

Our next availability is:

It's a perfect fit if you:

  • You’re a small, ambitious Shopify business owner

  • Have been trading online for at least 3 years

  • Turn over at least £100k a year as a business

  • Are hungry to scale, but stuck at a sales plateau

  • Are ready to hand this over to someone, rather than add it to your own to-do list

It's not a fit if you launched last month, you're looking for a cheap theme install, or you want someone to run your ads.

All perfectly good things to want. Just not what we do.

It's not a fit if you launched last month, you're looking for a cheap theme install, or you want someone to run your ads.

All perfectly good things to want. Just not what we do.

“My gross sales up 72% YoY. I’m over the moon!”

Nathan Honour, Owner

G.J Honour Family Butchers