A 12-week, done-for-you Shopify Sales Accelerator that helps you smash stagnant sales and scale from organic traffic.
Capture and Convert
We help unlock consistent, reliable and growing revenue without the time-investment and uncertainty of “figuring it out” yourself.
Our proven process is designed specifically to work for busy business owners who are wearing a lot of hats and have very little time.
It’s so good we guarantee results.
“Gross sales up 72% YoY. I'm over the moon!”
Nathan Honour, Owner
G.J. Honour Family Butchers
It’s so good we guarantee results.
“Our conversion rate is 40% up.”
Dan Evans, UK Sales Manager
Mr.Lacy
Does this sound like you?
You know you need to improve your Shopify store but you don’t know where to start.
You’re spread too thin and feel guilty that you don’t have the time to do anything in your business well.
You're tired of throwing money at ads while organic traffic feels like a mystery.
You've tried everything from pop-ups to Pinterest, but online sales are still stop-start.
You feel like your Shopify site needs constant babysitting just to stay afloat.
You’re sick of “grow online sales” sitting at the bottom of your to-do list.
We get it.
It can be frustrating when your Shopify sales that “aren’t where they should be” but you're too busy doing everything else to address the issue.
Based on decades of ecommerce and digital marketing experience, we’ve created a specialist ecommerce agency to help ambitious independent retailers.
Capture and Convert is our 12-week, done-for-you Shopify Sales Accelerator for independent ecommerce brands ready to stop guessing and start growing.
This isn’t a course. It’s not another DIY time-suck.
It’s a done-for-you Shopify growth system – combining SEO, conversion rate optimisation, and performance-focused design – all tailored to your small business.
Capture and Convert is fully tailored to your business, and that’s why we only work with one new client each month.
Our next availability is:
Is Capture and Convert right for you?
Here's how we get real results from our 12 weeks together
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This phase is all about listening, learning, and spotting the opportunities your current website is leaving on the table.
We kick things off with an in-depth discovery call covering your business, your audience, and what makes them buy. Our keyword research then uncovers exactly what your customers are searching for, so we can build your website around real demand. You'll get a clear, jargon-free SEO report you can use as a reference long after our 12 weeks together.
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This is where things start to feel real. We'll design a complete overhaul of your homepage, collection pages, and product pages, built around your brand, your audience, and the conversion principles that remove every barrier between a browser and a buyer.
You'll see high-fidelity designs before a single line of code is written. (Spoiler: clients tend to get pretty excited at this stage.) If your current imagery needs a refresh, we'll flag it and can connect you with trusted photographers. Once you're happy, we build it out.
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A beautiful website is only half the story. This phase is about making sure the right people can actually find it.
We take the keyword research from phase one and flow it through into your site structure, building out product collections that align with real search terms, writing collection page copy with SEO and conversion front of mind, and redesigning your navigation so customers can find what they're looking for without a second thought. This is the foundation for consistent, organic traffic that keeps growing over time.
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This is where the designs from phase 2 come to life, with one goal in mind: make browsing feel effortless and buying feel obvious.
That means filters on collection pages so customers find exactly what they're looking for, FAQs placed at the right moments to answer any lingering doubts, upsell opportunities that feel natural rather than pushy, and product pages where every detail is earning its place. No loose ends, no friction.
We'll also give you a tailored AI prompt so you can write new product descriptions quickly, in your exact brand voice, without staring at a blank page.
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Getting visitors is one thing. Keeping them in your world is another. In this phase, we set up Shopify's built-in email marketing tools so you're capturing customers at every touchpoint.
This includes an email capture pop-up, a branded email template, a welcome automation that tells your brand story, and abandoned cart and checkout emails that bring people back to buy. Done properly, this is one of the highest-return elements of the whole programme.
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We don't hand over the keys and disappear. The final phase is about making sure you feel confident, capable, and clear on what to do next.
You'll get bespoke training videos covering how to manage your new website, a Shopify product import tutorial, and 30 days of post-launch support so you're never left on your own. We finish with a 2-hour, Digital Marketing Strategy workshop: a focused session on the most powerful levers you can pull to keep growing well beyond our 12 weeks together.
In just 12 weeks, you’ll walk away with:
A fully optimised Shopify store - designed, written, and built for conversions
A site structure and SEO strategy tailored to how your customers actually shop
Messaging and page layouts that sell your products without shouting
A site set up for steady sales from organic search (yes, without relying on ads)
More confidence, more clarity and more time to run your business
You already know what your business could be. You just need someone to build the thing that gets you there.
A steady stream of website traffic that arrives on its own, from people already looking for exactly what you sell.
The pride and reassurance feeling of opening Shopify in the morning and finding plenty of orders ready to be fulfilled.
Traffic up, conversion rate up, AOV up.
CPA down, bounce rate down, stress levels down.
That's what we've built for dozens of small businesses like yours. We'd love to build it for you too.
Grow with confidence, not chaos.
Twenty minutes. No pressure. Just an honest look at whether we can improve your store's performance.
You might be thinking…
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Yes, you could do some of it yourself. But what takes us twelve weeks would probably take you at least twelve months, and that's if you ever get to it on top of everything else you're doing.
You're already wearing enough hats. Web designer, SEO lead and online strategist are three you can take off, and hand over to the experts so we can get you the results you deserve.
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About an hour a week, across the twelve weeks.
There's a kick-off call to start, and after that we'll be in touch most weeks with something for you to approve: a design stage, a page, a decision that needs your call. The only other thing we need is your assets and sign-offs coming back on time, because that's the bit that keeps twelve weeks to twelve weeks.
We built it this way on purpose because we know our clients are busy small business owners who don’t have hours each week to spare.
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Yes, because for those twelve weeks you're the project we're working on. We only take on one new client a month, and that's the whole reason the timeline holds.
When a build runs to six months with a bigger agency, it usually isn't getting more care. It's getting a few hours a week, fitted in around everyone else's projects. We'd rather give you twelve weeks of proper attention.
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About one in five people we speak to say the same, usually the ones who've been going long enough to have hired an agency before. It's normally one of two things: the agency never really got to grips with the business, or they launched the site and disappeared.
First, with us, you get two people who've worked in small businesses and run our own. No account juniors, no being passed between teams, nothing lost in a handover. You get our full attention from the start, and we don't touch anything until we've properly understood your business.
Second, we won't disappear on you. You get thirty days of support after launch, and a guarantee that keeps us working until your conversion rate improves.
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We've worked with clients who sell all sorts of different things: From shoelaces to sausages and sofas. Not one of them was glamorous, and it didn't matter.
People don't buy because a product is exciting. They buy because they found what they were looking for and the site gave them enough confidence to get their card out. Getting you in front of those people, and giving them that confidence, is what the twelve weeks is for.
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Capture & Convert is a fixed price. One number, the same for everyone, no custom quotes. And if the work turns out to be bigger than we expected, that's on us, not on you. Two hundred product collections instead of the twenty? Same price. You won't pay a penny more than we quoted, because it's a price, not an estimate.
We don't publish it, which is a deliberate choice. The number means very little on its own, and we'd rather you weighed it against what twelve weeks of work is actually worth to your business than against nothing at all.
What we can tell you is who we've priced it for: small, ambitious Shopify store owners. Not businesses with a marketing department. It sits well below what a large agency would charge for the same twelve weeks, and we offer payment plans spread over up to 8 months, so most of what you pay comes after the new site is live and working.
If Capture & Convert isn't the right thing for you right now, we'll tell you that on the call and talk you through the other ways we can work together. Either way you'll leave the call knowing the price, with all the time you need to think about it.
Damn, we're good!
High Peak Wine & Beer Co.
Damn, we're good!
High Peak Wine & Beer Co.
Stefan and Emma's Castleton bottle shop has been a destination for locals and tourists for years. Yet their DIY Shopify site was doing only 2% of total revenue. They knew there was more in it — they just never had the time, or the certainty about how to do it.
We designed a conversion-focused website that reflected their boutique bottle shop, rebuilt the site around what whisky and craft beer buyers actually search for and put Stefan and Emma's faces and personality on it.
Three months in:
Gross sales up 272%
Orders up 191%
New customers up 243%
Average order value up 23%
Organic search revenue up 93% year on year
And this is only the beginning for these guys.
“It's driven online sales nationally and locally, and brought people through the door of the shop too.”
Stefan Cartwright, Owner
High Peak Wine & Beer Co.
Our Conversion Guarantee
Results, Not Just a Launch
Most agencies hand over the keys and wish you luck. We stay until it works.
If your conversion rate hasn’t improved post-relaunch, we will continue to iterate on your site for free until it does.
Our Mutual Commitment
This guarantee is a partnership. To keep us on track, we simply ask that you provide the necessary assets, approvals, and task completions within our agreed project timelines. If you play your part, we’ll guarantee the result.
Let’s get to work
Let’s get to work
We want to give your business the full focus it deserves. That's why we only take on one new client a month.
We want to give your business the full focus it deserves. That's why we only take on one new client a month.
Our next availability is:
It's a perfect fit if you:
You’re a small, ambitious Shopify business owner
Have been trading online for at least 3 years
Turn over at least £100k a year as a business
Are hungry to scale, but stuck at a sales plateau
Are ready to hand this over to someone, rather than add it to your own to-do list
It's not a fit if you launched last month, you're looking for a cheap theme install, or you want someone to run your ads.
All perfectly good things to want. Just not what we do.
It's not a fit if you launched last month, you're looking for a cheap theme install, or you want someone to run your ads.
All perfectly good things to want. Just not what we do.
“My gross sales up 72% YoY. I’m over the moon!”
Nathan Honour, Owner
G.J Honour Family Butchers