Shopify Optimisation Specialists
We help small, established Shopify stores smash stagnant sales and scale from organic traffic.
Does this sound familiar?
You're tired of throwing money at ads while organic traffic feels like a mystery.
You've tried everything from pop-ups to Pinterest, but sales are still stop-start.
You feel like your website needs constant babysitting just to stay afloat.
Hi, we're Sam & Laura.
We're the husband and wife team behind Good Not Lucky. Between us, we have 30 years of experience in ecommerce and digital marketing.
Based on our expertise, we’ve created a specialist ecommerce agency for ambitious independent retailers.
If your Shopify store has been steady but you’re stuck under the £150k ceiling, it’s time to get serious about growth.
We don’t believe in lucky breaks. We believe in conversion-optimised websites, sharp messaging, and systems that sell, all tailored to small UK brands like yours.
CAPTURE AND CONVERT
A 12-Week Shopify Sales Accelerator
A 12-week, done-for-you Shopify Sales Accelerator for independent ecommerce brands ready to stop guessing and start growing.
- A website purpose-built to turn browsers into buyers – no fluff, no guesswork, just a clean, confident path to purchase.
- A business that’s set up for consistent, organic growth – with a site designed to attract the right traffic and convert it into revenue.
- A clear, focused plan for increasing online sales – no more time-wasting tactics or half-baked advice.
- More freedom to actually run your business – because your website is finally working for you, not against you.
- Confidence in your investment — and in yourself – you’ll know exactly what’s changed, why it works, and how to build on it.
You’ve tried the DIY quick wins.
You've tried pouring money into paid ads that barely move the needle.
Now you just want a website that works, and a plan that makes sense.
We help established Shopify stores unlock consistent, reliable revenue from organic traffic — so you can grow with confidence, not chaos.
By the end of 12 weeks, you’ll have:
This isn’t a course. It’s not another DIY time-suck.
It’s a done-for-you transformation, backed by data, delivered by experts, and tailored to your brand.
“Understood our business in minutes, delivered results in weeks.”
Here’s what some of our recent clients have to say about our service.
“A total game changer for our online store.”
The new design nails our streetwear aesthetic while making it easier for customers to find the right laces and the results speak for themselves.
We’ve even seen more sales of our technical, higher-value products thanks to improved visibility. Couldn’t be happier.
DAN E · MR.LACY
“The growth in sales has been exceptional. I’m over the moon.”
The work Sam & Laura have performed has completely exceeded my expectations.
The growth in sales has been so much that I now have a dedicated team just servicing online orders.
And I've got a clear plan of how to continue the growth for year 3 and beyond.
NATHAN H · G.J. HONOUR FAMILY BUTCHERS
“We've gone from £1k to £10k months overnight.”
From the moment Sam & Laura stepped in, I felt a huge sense of relief. They understood exactly how our customers think and shop, and redesigned the site to make it simple, stylish, and genuinely helpful. Seeing it perform and bring in steady sales has been such a weight off my shoulders.
AMANDA R · ANNALISE REECE INTERIORS
READY TO STOP WONDERING WHAT THE NEXT MOVE IS?
Work with us
You’re good — let’s make you better
Our signature Capture & Convert programme is for small, ambitious Shopify business owners who:
Have been trading online for at least 3 years
Are turning over at least £100k annually
Are hungry for scale, but stuck at a sales plateau
