Hi, we're Sam and Laura – we help small, established Shopify stores smash stagnant sales and scale with smart strategy, not superstition.

Hi, we're Sam and Laura – we help small, established Shopify stores smash stagnant sales and scale with smart strategy, not superstition.

LAUNCHING SOON

Unlock your store’s potential with a 12-week program built to help independent online retailers to go from struggling to scaling their Shopify store.

Join our email list to be the first to know when we launch.

Sam & Laura
Sam & Laura

"It's been a total game changer for our online store."

"It's been a total game changer for our online store."

Dan Evans

Mr.Lacy Shoe Care

Working with Good Not Lucky has been a total game changer for our online store.

The new design nails our aesthetic while making it easier to find the right products and the results speak for themselves.


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Nathan Honour

G.J Honour Family Butcher

The work Sam & Laura have performed has completely exceeded my expectations.

The growth in sales has been exceptional and I've got a clear plan of how to continue the growth for year 3 and beyond.


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Amanda Rudden

Annalise Reece Interiors

Before working with Sam & Laura, I felt completely lost. But from the moment they stepped in, I felt a huge sense of relief.

Seeing the website perform and bring in steady sales has been such a weight off my shoulders.


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© 2025 Good Not Lucky.

© 2025 Good Not Lucky.