Supercharged sales for G.J. Honour
Nathan had spun up a basic website during lockdown to serve his local customers. He knew his website had the potential to reach customers across the UK, but realised he needed a more professional storefront if he was going to convert traffic into orders.
Here's what we've achieved together:
Gross sales 72% up
Average order value 12% up
145% increase in customers
Increased footfall in stores - an unexpected but welcome benefit
Email automations generating 9.7% of gross sales. Not bad for hands off marketing!
The growth is driven from new customers and repeat customers in equal measure, which shows that customers are turning into repeat buyers, paving the way for sustained growth.
Before working with Good Not Lucky my website wasn't living up to its potential and just didn't have the visibility that I needed to bring in online sales.
The work Sam & Laura have performed has completely exceeded my expectations.
The growth in sales has been so much that I now have a dedicated team just servicing online orders.
And I've got a clear plan of how to continue the growth for year 3 and beyond.
Nathan Honour, G.J Honour Family Butchers
So, how did we do it?
We redesigned the website to position G.J. Honour as a the quality, traditional family butcher shop that it is. With a strong emphasis on the quality of the produce and the welfare of the animals.
We also put the convenience factor of ordering meat online front and centre to go with consumers' online buying habits.
Our tailored Brand Style Guide helped Nathan to gather fresh brand and product photography to support the new look and feel of the website.
Clear collection pages and a conversion optimised product page made adding to basket a no-brainer.
And a friendly and thorough email welcome series helped to educate the customer about the quality of the produce and tempt them towards making their first purchase.
Nathan followed up with excellent customer service and the fantastic produce that we knew he would. Along with some automations to ensure there were no leaky holes in the bucket.
Hello loyal, returning customers!