Supercharged sales for G.J. Honour
Nathan is a butcher with two shop locations in Surrey. He'd spun up a basic website during lockdown to serve his local customers.
He knew his website had the potential to reach customers across the UK, but he knew he needed a more professional storefront if he was going to convert traffic into orders.
Here's what we've achieved together:
1st year of new site: Gross sales 72% up, average order value 12% up
145% increase in customers with 195% increase in new customers and 100% increase in returning customers, suggesting that new customers are turning into repeat buyers
The growth continues into Year 2: Gross sales are 33% up year on year and AOV is 5% up. Talk about sustainable results!
Nathan has also noticed that footfall has increased in his stores too - an unexpected benefit.
Email automations generated 9.7% of gross sales in year 1, and 14% of gross sales in year 2. Not bad for hands off marketing!
The growth is driven from new customers and repeat customers in equal measure, which shows that customers are happy and making repeat purchases. This is how you achieve sustained growth.
Nathan is a butcher with two shop locations in Surrey. He'd spun up a basic website during lockdown to serve his local customers.
He knew his website had the potential to reach customers across the UK, but he knew he needed a more professional storefront if he was going to convert traffic into orders.
Here's what we've achieved together:
1st year of new site: Gross sales 72% up, average order value 12% up
145% increase in customers with 195% increase in new customers and 100% increase in returning customers, suggesting that new customers are turning into repeat buyers
The growth continues into Year 2: Gross sales are 33% up year on year and AOV is 5% up. Talk about sustainable results!
Nathan has also noticed that footfall has increased in his stores too - an unexpected benefit.
Email automations generated 9.7% of gross sales in year 1, and 14% of gross sales in year 2. Not bad for hands off marketing!
The growth is driven from new customers and repeat customers in equal measure, which shows that customers are happy and making repeat purchases. This is how you achieve sustained growth.
How did we do it?
We redesigned the website to position G.J. Honour as a the quality, traditional family butcher shop that it is. With a strong emphasis on the quality of the produce and the welfare of the animals.
We also put the convenience factor of ordering meat online front and centre to go with consumers' online buying habits.
Our tailored Brand Style Guide helped Nathan to gather fresh brand and product photography to support the new look and feel of the website.
Clear collection pages and a conversion optimised product page made adding to basket a no-brainer.
And a friendly and thorough email welcome series helped to educate the customer about the quality of the produce and tempt them towards making their first purchase.
Nathan followed up with excellent customer service and the fantastic produce that we know he would. Along with some automations to ensure there were no leaky holes in the bucket.
Hello loyal, returning customers!
We redesigned the website to position G.J. Honour as a the quality, traditional family butcher shop that it is. With a strong emphasis on the quality of the produce and the welfare of the animals.
We also put the convenience factor of ordering meat online front and centre to go with consumers' online buying habits.
Our tailored Brand Style Guide helped Nathan to gather fresh brand and product photography to support the new look and feel of the website.
Clear collection pages and a conversion optimised product page made adding to basket a no-brainer.
And a friendly and thorough email welcome series helped to educate the customer about the quality of the produce and tempt them towards making their first purchase.
Nathan followed up with excellent customer service and the fantastic produce that we know he would. Along with some automations to ensure there were no leaky holes in the bucket.
Hello loyal, returning customers!
"Before working with Good Not Lucky my website wasn't living up to its potential and just didn't have the visibility that I needed to bring in online sales. The work Sam & Laura have performed has completely exceeded my expectations. The growth in sales has been so much that I now have a dedicated team just servicing online orders. And I've got a clear plan of how to continue the growth for year 3 and beyond."
"Before working with Good Not Lucky my website wasn't living up to its potential and just didn't have the visibility that I needed to bring in online sales. The work Sam & Laura have performed has completely exceeded my expectations. The growth in sales has been so much that I now have a dedicated team just servicing online orders. And I've got a clear plan of how to continue the growth for year 3 and beyond."
Nathan Honour
G.J Honour Family Butcher
© 2025 Good Not Lucky.
© 2025 Good Not Lucky.